Emily Cameron
About Emily Cameron
Emily Cameron is a Content Lead at Numan, where she has worked since 2020. She has a background in content management and digital PR, with previous roles at Voyage Privé and GoGroopie, and holds a Bachelor's degree in English Language and Literature from Queen Mary University of London.
Work at Numan
Emily Cameron has served as the Content Lead at Numan since 2020. In this role, she manages the content calendar by identifying content gaps through keyword research and developing blog cluster topics. She has implemented a clinical review process to ensure that all content produced is medically accurate. Additionally, she collaborates with various teams, including the CRM Manager for email copy and the PPC Manager for landing page content. Emily also works with freelance designers and videographers to commission content for both organic and paid social media channels.
Previous Experience
Before joining Numan, Emily held several positions in content management and writing. She worked as the Content Team Lead at Voyage Privé from 2019 to 2020 and as a Senior Content Writer there from 2018 to 2019. Prior to that, she was a Senior Digital Content Editor at GoGroopie from 2017 to 2018, and she started her career at GoGroopie as a Digital Content Editor from 2016 to 2017. In 2014, she briefly worked as the Art Gallery Project Leader at Oxford House in Bethnal Green.
Education and Expertise
Emily Cameron studied at Queen Mary University of London, where she earned a Bachelor's Degree in English Language and Literature from 2013 to 2016. Her educational background has equipped her with a strong foundation in writing and content creation, which she has applied throughout her career in various roles within the content industry.
Content Strategy and Development
In her current role, Emily has developed a digital PR strategy that successfully featured Numan in major publications such as Vice, Patient, and the Daily Mail. She compiles monthly content and SEO reports using tools like Google Analytics and Ahrefs to analyze traffic, keyword rankings, and blog-engaged conversions. Emily also collaborates with the Partnerships Manager to develop guest blog content, enhancing Numan's organic backlink profile.
Health and Wellness Topics
Emily has written extensively on various health-related topics, including the benefits of pets for men's health, the impact of digital healthcare on men's health, and issues such as blood tests, erectile dysfunction, and hair regrowth. She has contributed to discussions on men's mental health and wellbeing, exploring the effects of stress and bereavement on the body, as well as unconventional ways to manage stress and the benefits of mindfulness for health.