Emma Mc Leod
About Emma Mc Leod
Emma McLeod is a UX Writer currently employed at Numan in London, England, where she has worked since 2021. She has a background in content creation and marketing, with experience at various companies including Hibob, Top Doctors, and Rakuten TV.
Work at Numan
Emma Mc Leod has been serving as a UX Writer at Numan since 2021. In this role, she focuses on creating user-centered content that enhances the overall user experience. Based in London, England, her work involves crafting clear and meaningful copy for digital platforms, ensuring that the content resonates with users and meets their needs.
Previous Experience in UX Writing
Before joining Numan, Emma worked as a UX Writer at Hibob for a brief period in 2021. Her experience also includes a role as a Content Editor at Top Doctors from 2019 to 2021, where she contributed to the development of content strategies and user engagement initiatives. Additionally, she held a position as an Online Marketing Graduate at Rakuten TV from 2018 to 2019.
Educational Background
Emma studied at the UX Writing Hub, where she completed the UX Writing Academy in 2021. This program equipped her with the skills necessary for effective UX writing. She also holds a Bachelor of Business Administration (B.B.A.) from Universitat d'Alacant, which she completed in 2015, and a BA in Spanish with Marketing Management from Edinburgh Napier University, where she studied from 2012 to 2016.
Skills and Specializations
Emma specializes in writing for digital products, emphasizing customer empathy in her work. She is skilled in creating research-based copy that aims to evoke specific emotions and actions throughout a user's journey. Her focus on clarity and conciseness helps ensure that users can easily navigate and engage with digital platforms.
Early Career Experience
Emma's early career includes various roles that contributed to her professional development. She worked as a Sales Consultant at Next for three months in 2018 and held seasonal positions, such as an Ecommerce assistant at Johnstons of Elgin in 2017. Additionally, she gained experience as a Telephone Fundraiser Campaign Caller at Edinburgh Napier University in 2016 and as an Online Marketing Intern at LokaTrain in 2017.