Max Ratcliff
About Max Ratcliff
Max Ratcliff is the Director of Analytics and Data at Numan, where he has worked since 2022. He has over 15 years of experience in analytics across various sectors and is known for fostering effective business partnerships and promoting a data-driven culture.
Work at Numan
Max Ratcliff has been serving as the Director of Analytics and Data at Numan since 2022. In this role, he is responsible for establishing effective business partnerships across various teams, including Product, Marketing, Operations, and Finance. His work focuses on leveraging data analytics to drive business decisions and improve operational efficiency within the organization.
Previous Experience in Analytics
Prior to his current position, Max Ratcliff held several key roles in analytics. He worked as a Senior Manager of Analytics at Moteefe from 2020 to 2022. Before that, he served as the Data Science Manager at Facebook for nine months in 2019. His experience also includes roles at Microsoft, where he was the Director of Campaign Analytics & Optimisation and later the Director of Customer Analytics for Skype.
Education and Expertise
Max Ratcliff holds a Bachelor's degree in Management Science from Swansea University, which he completed from 1987 to 1991. He further advanced his education by obtaining a PhD in Operational Research from the same institution, studying from 1993 to 1996. His academic background supports his extensive experience in building and managing analytics functions across various sectors.
Background in Consumer Insights
Max Ratcliff has a significant background in consumer insights, having worked in various capacities across multiple organizations. He was the Head of Consumer Insight at Orange from 2007 to 2009 and held similar positions at Virgin Media and Skype. His focus has been on understanding customer behaviors and embedding a data-driven culture within organizations.
Career Timeline
Max Ratcliff's career spans over 15 years in analytics across different sectors, including Financial, Telecommunications, Entertainment, and Technology. His early career included roles such as Project Leader at Abbey and Senior Analyst at MACON. He has consistently progressed through various leadership positions, demonstrating a commitment to data-driven decision-making.