Dave Mc Kean
About Dave Mc Kean
Dave McKean is a seasoned Senior Copywriter with over 20 years of experience in the field. He has worked with various companies, including Nureva Inc., AdFarm, and Benevity, and has provided creative direction for notable brands such as The Simpsons and Sirius XM.
Work at Nureva
Dave Mc Kean currently serves as a Senior Copywriter at Nureva Inc., a position he has held since 2020. His role focuses on creating compelling content that supports the company's marketing efforts. Prior to his current tenure, he worked at Nureva from 2017 to 2020 in the same capacity. During his time at Nureva, he has contributed to various case studies, including those highlighting the use of Nureva audio in educational settings and telehealth applications.
Previous Experience in Copywriting
Dave Mc Kean has extensive experience in copywriting and creative direction. He worked as a Contract Senior Copywriter at AdFarm from 2015 to 2016 and as a Writer at Benevity from 2016 to 2017. Additionally, he held the position of Creative Director at Kudos® for seven months in 2020. His earlier roles include Associate Creative Director and Copywriter at Woodruff Sweitzer from 2012 to 2015, and Creative Director/Copywriter at Rare Method from 2005 to 2008, as well as from 2009 to 2012.
Education and Expertise
Dave Mc Kean studied Media Writing and Production at the Southern Alberta Institute of Technology, earning a Diploma from 1989 to 1991. He also attended The University of Calgary and The University of Western Ontario, where he studied Political Science and Philosophy, achieving a Bachelor of Arts from 1985 to 1987. With over 20 years of experience in the industry, he has developed a strong expertise in content marketing and copywriting.
Creative Contributions
Throughout his career, Dave Mc Kean has provided creative direction for notable brands, including The Simpsons and Sirius XM. He developed the tagline 'Results Rule' for an agency where he served as creative director. His portfolio includes various case studies that showcase the application of Nureva audio technology in different sectors, such as education and telehealth, demonstrating his ability to align content with market needs.
Advocacy for Content Marketing
Dave Mc Kean advocates for content marketing strategies that foster brand affinity by delivering valuable content to readers. He enjoys writing long copy, which aligns with his passion for creating engaging and informative material. His approach emphasizes the importance of content that resonates with audiences and enhances brand loyalty.