Santiago Sinisterra
About Santiago Sinisterra
Santiago Sinisterra is the Head of Brand Marketing at Nuro, where he has worked since 2020. He has a background in music production and engineering, extensive experience in marketing leadership, and has contributed to significant projects in future mobility.
Current Role at Nuro
Santiago Sinisterra serves as the Head of Brand Marketing at Nuro, a position he has held since 2020. Based in Mountain View, California, he is responsible for overseeing brand strategy and marketing initiatives. His role involves leading efforts to enhance brand visibility and engagement in the rapidly evolving landscape of autonomous delivery services.
Previous Experience at Kitty Hawk
Prior to his current role, Sinisterra worked at Kitty Hawk as the Marketing and Creative Director from 2017 to 2019. During his tenure, he played a significant role in the launch of the Flyer and Heaviside vehicles, which are recognized for their innovation in future mobility. His experience at Kitty Hawk involved managing marketing strategies and creative direction.
Educational Background
Santiago Sinisterra studied at Berklee College of Music, where he earned a Professional Music Diploma in Music Production and Engineering from 2005 to 2010. He furthered his education at the University of California, Berkeley, Haas School of Business, obtaining a Certificate in Digital Transformation Strategy in 2019. This combination of music and business education supports his multifaceted approach to brand marketing.
Leadership and Team Management Experience
Sinisterra has extensive experience in managing and leading multi-disciplinary teams across various sectors, including both advertising agencies and client-side environments. His leadership roles have equipped him with the skills necessary to drive collaboration and innovation within teams, contributing to successful marketing outcomes.
Speaking Engagements and Industry Involvement
Santiago Sinisterra actively seeks opportunities to speak at webinars, podcasts, and events, focusing on topics related to future mobility and new category products. His involvement in these platforms allows him to share insights and contribute to discussions on emerging trends in the industry.