Shannon (Dupler) Hawk
About Shannon (Dupler) Hawk
Shannon (Dupler) Hawk serves as the Director of Digital Marketing and Demand Generation at Nuspire, where she applies over 12 years of experience in coaching competitive softball to foster teamwork within her marketing team. Her previous roles include positions at Spectrum Enterprise and Flexential, where she focused on digital marketing strategies and lead generation.
Work at Nuspire
Shannon (Dupler) Hawk has been serving as the Director of Digital Marketing and Demand Generation at Nuspire since 2021. In this role, she focuses on developing and executing digital marketing strategies that drive demand and enhance brand visibility. Her leadership in a remote work environment emphasizes collaboration and innovation within her marketing team.
Previous Experience in Digital Marketing
Before joining Nuspire, Shannon held several key positions in digital marketing. She worked at Spectrum Enterprise as the Digital Marketing and Lead Generation Manager from 2017 to 2021. Prior to that, she was the Manager of Digital, Content, and Social Marketing at Flexential from 2013 to 2017. Her career also includes roles at FairPoint Communications and TMP Worldwide, where she gained extensive experience in digital strategy and account management.
Education and Expertise
Shannon earned a Bachelor of Science degree in Marketing from Clemson University, where she studied from 1995 to 1999. Her academic background laid the foundation for her 12 years of experience in digital marketing. She has developed expertise in multi-touch attribution methodologies and demand generation strategies, which she applies to optimize marketing efforts and drive revenue growth.
Achievements in Digital Marketing
Throughout her career, Shannon has implemented significant marketing initiatives. She pioneered the use of Demandbase, training sales teams to utilize the platform for insights into online behavior. Additionally, she orchestrated agency partnerships for paid search and social campaigns, enhancing the effectiveness of strategic marketing efforts. Her contributions to the field are recognized through her participation in industry panels and presentations on digital marketing trends.
Coaching and Teamwork Philosophy
Shannon leverages her 12 years of experience in coaching competitive softball to foster a teamwork-oriented mindset within her marketing team. This approach emphasizes collaboration and collective success, which she believes are essential for achieving marketing objectives and driving overall business growth.