Bob York
About Bob York
Bob York serves as the Senior Vice President of Sales FDM at Nutraceutical Corporation, where he has worked since 2020. He has extensive experience in the food and beverage industry, having held various sales leadership positions at notable companies such as Waterloo Sparkling Water and Amplify Snack Brands.
Current Role at Nutraceutical International Corporation
Bob York serves as the Senior Vice President of Sales FDM at Nutraceutical Corporation. He has held this position since 2020, contributing to the company's sales strategy and execution within the Food, Drug, and Mass (FDM) channel. His role involves overseeing sales operations and leading teams to drive growth in this sector.
Previous Experience in Food and Beverage Sales
Prior to his current role, Bob York held several key positions in the food and beverage industry. He was the Vice President of Sales at Waterloo Sparkling Water from 2017 to 2019. Before that, he worked at Amplify Snack Brands as Vice President of Sales for Club and Mass for eight months in 2016. His extensive background includes a significant tenure at Atkins Nutritionals, Inc. as Vice President of Sales for Walmart & Sam’s Club from 2005 to 2016, and as Sales Director at AriZona Beverage Co. from 1995 to 2005.
Education and Academic Background
Bob York has been studying at the University of Arkansas at Little Rock since 1980. His academic background has provided him with a solid foundation in business principles, which he has applied throughout his career in the food and beverage industry.
Expertise in Sales Dynamics
Bob York possesses a deep understanding of sales dynamics within the food and beverage industry, particularly in the FDM channel. His expertise allows him to navigate complex market conditions and develop strategies that lead to significant growth for the organizations he has worked with.
Achievements in Sales Leadership
Throughout his career, Bob York has demonstrated a proven track record of leading sales teams to achieve significant growth in the food and beverage sector. His leadership roles have consistently focused on driving sales performance and enhancing market presence for the brands he has represented.