Chris Riccio
About Chris Riccio
Chris Riccio serves as the Director of National Accounts at Nutraceutical Corporation, a position he has held since 2021. With over three decades of experience in sales and account management across various companies, he specializes in developing strategies for brand distribution and fostering business growth.
Work at Nutraceutical Corporation
Chris Riccio has been serving as the Director of National Accounts at Nutraceutical Corporation since 2021. In this role, he focuses on managing key accounts and developing strategies that enhance brand distribution. His responsibilities include fostering relationships with trade partners and broker networks to drive mutual business growth. Riccio's extensive experience in the industry supports his efforts in optimizing account management and sales strategies.
Previous Experience in Sales Management
Before joining Nutraceutical Corporation, Chris Riccio held several significant positions in sales management. He was the Sales Director at Dymatize from 2013 to 2021, where he oversaw sales strategies and team performance. Prior to that, he served as the Senior Director of Sales at Rexall Sundown from 2000 to 2002 and as the Northeast Senior Account Manager at Playtex Products from 1989 to 1998. His career also includes a role as Director of Sales at Celsius Holdings, Inc. from 2009 to 2013.
Education and Expertise
Chris Riccio studied at Plymouth State University, where he earned a Bachelor of Science degree with a major in Marketing and a minor in History from 1979 to 1983. He also attended Livingston High School. His educational background complements his extensive experience in managing Food, Drug, and Mass (FDM) accounts, as well as Specialty Accounts, which is advantageous for companies transitioning between different Classes of Trade.
Sales and Account Management Skills
Riccio possesses extensive skills in managing broker networks and direct sales teams, having done so since 1987. His experience includes working with major retailers and distributors in the Health and Fitness Class of Trade, such as Vitamin Shoppe and GNC. He is known for his proactive, hands-on approach to account management and his ability to develop and execute effective strategies for brand distribution.
Professional Approach and Capabilities
Chris Riccio is recognized for his ability to think outside the box, leading to the development of unique offerings and programs that address consumer needs. He has strong oral presentation skills and excels in opportunity and promotional analysis. His focus on meeting with customers and presenting comprehensive programs reflects his commitment to fostering business growth and enhancing partnerships.