Marcel Heijboer
About Marcel Heijboer
Marcel Heijboer serves as the Director of Marketing & E-Commerce EMEA at Nutraceutical Corporation, where he focuses on creating an integrated omni-channel experience for consumers. He has extensive experience in international marketing and eCommerce, having previously worked at Atkins Nutritionals for over a decade.
Current Role at Nutraceutical International Corporation
Marcel Heijboer serves as the Director of Marketing & E-Commerce EMEA at Nutraceutical Corporation. He has held this position since 2020, contributing to the company's marketing strategies and e-commerce initiatives across the Europe, Middle East, and Africa regions. His role focuses on enhancing the online presence and consumer engagement of the brand.
Previous Experience at Atkins Nutritionals, Inc.
Before joining Nutraceutical Corporation, Marcel Heijboer worked at Atkins Nutritionals, Inc. for a total of seven years. He held the positions of International Marketing & eCommerce from 2017 to 2020 and International (Digital-)Marketing Manager & Marketing Manager BeNeLux from 2010 to 2017. His work involved developing marketing strategies and managing e-commerce operations in the Netherlands.
Educational Background and Professional Development
Marcel Heijboer has a diverse educational background in marketing and management. He studied at the London School of Business and Finance, completing a mini-MBA and an Executive Development Course in 2014. He also attended Beeckestijn Business School for Digital & Online Marketing, ISBW Opleiding & Training for Marketing Management (NIMA-A), and Rotterdam School of Management for Finance for Non-Financial Managers, among other programs.
Focus on Omni-Channel Consumer Experience
Marcel Heijboer emphasizes creating an integrated and seamless omni-channel experience for consumers. He adapts his role and skill set to align with changing consumer behavior, ensuring a consumer-centric approach in his marketing strategies. This focus enhances customer engagement and satisfaction across various platforms.
Transition from Sales to Marketing and E-Commerce
Marcel Heijboer has experience transitioning from international sales to marketing, and further into digital marketing and e-commerce. This progression has equipped him with a comprehensive understanding of both consumer needs and business operations, allowing him to effectively bridge the gap between sales and marketing initiatives.