Ton Wijnen

Managing Director Europe, Middle East, Africa & Oceanie @ Nutraceutical International Corporation

About Ton Wijnen

Ton Wijnen serves as the Managing Director for Europe, Middle East, Africa, and Oceanie at Nutraceutical Corporation, focusing on expanding sales in global markets. He has extensive experience in financial management and operations, having held various leadership roles in multiple companies over the past few decades.

Work at Nutraceutical Corporation

Ton Wijnen has been serving as the Managing Director for Europe, Middle East, Africa, and Oceanie at Nutraceutical Corporation since 2020. In this role, he focuses on expanding sales across diverse global markets, including Europe, Eastern Europe, the Middle East, Asia, Oceania, Canada, and South Africa. His responsibilities include managing teams that oversee product development and the end-to-end supply chain, ensuring alignment with the company's strategic objectives.

Previous Experience in the Nutrition Industry

Prior to his current role, Ton Wijnen held several significant positions in the nutrition industry. He was the C.E.O. and V.P. of International Business at Atkins Nutritionals, Inc. from 2010 to 2017, where he was responsible for sales and marketing. He also served as C.O.O./C.F.O. International at the same company from 2007 to 2010. Additionally, he worked at Naked Juice as C.O.O./VP of International Business Development for 11 months in 2007.

Education and Expertise

Ton Wijnen studied at N.I.V.R.A. from 1977 to 1981, where he achieved qualifications in accountancy. His educational background supports his extensive experience in financial management, including proficiency in income statements, cash flows, and balance sheets. He has developed expertise in crisis management, acquisitions, integrations, and divestitures throughout his career.

Career Background and Management Roles

Ton Wijnen has held various managerial roles throughout his career. Before joining Nutraceutical Corporation, he worked at Mediate Medical as C.O.O. from 2018 to 2020 and at DXU Europe B.V. as International Controller from 1999 to 2002. His earlier roles include serving as a personnel manager at ZGT Almelo and KienhuisHoving, as well as a director at Quadrant. His experience spans over three decades in managing global operations and building sales and marketing teams.

Goals and Future Plans

Ton Wijnen aims to build an international business and distribution network for FMCG brands within a five-year timeframe. He is known for implementing scalable and future-proof business systems, leveraging advanced IT solutions to enhance operational efficiency. His focus on expanding market presence and establishing USA brands in global markets reflects his strategic vision for growth.

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