Trevor Mc Kee
About Trevor Mc Kee
Trevor McKee is the General Manager at Nutraceutical Corporation - Au Naturel Canada, specializing in shopper and trade marketing with a focus on consumer engagement and brand loyalty. He has extensive experience in various leadership roles across the food and nutrition industry, particularly in Canada.
Work at Nutraceutical Corporation
Trevor Mc Kee has served as General Manager at Nutraceutical Corporation - Au Naturel Canada since 2020. In this role, he focuses on shopper and trade marketing, emphasizing consumer engagement and brand loyalty. His leadership contributes to the company's strategic initiatives in British Columbia, Canada.
Previous Experience at Wellness Foods Inc.
Prior to his current position, Trevor worked as National Director at Wellness Foods Inc. from 2018 to 2019. His responsibilities included overseeing national marketing strategies and enhancing brand presence in the market during his tenure in Kelowna, BC.
Career at Atkins Nutritionals, Inc.
Trevor held multiple roles at Atkins Nutritionals, Inc., serving as National Director for Canada from 2011 to 2018. He also worked as National Key Account Manager for a brief period in 2004. His experience at Atkins focused on managing key accounts and driving sales growth in the nutrition sector.
Background in Retail and Sales Management
Trevor's career began at Save-On-Foods, where he worked for 23 years as Category Manager from 1981 to 2004. He later served as Director of Sales at WN Pharmaceuticals Ltd. from 2004 to 2006. His extensive background in retail and sales management has equipped him with strong skills in broker and distributor management.
Expertise in Market Analysis and Strategic Planning
Trevor possesses expertise in utilizing market, category, and consumer data analysis to inform business decisions. He is experienced in strategic business planning, aligning company objectives with market opportunities, and employing fact-based selling techniques to establish trust with clients.