Diana De Vito
About Diana De Vito
Diana De Vito is a Senior Growth Marketing Manager with extensive experience in digital marketing and brand development. She has worked for various companies, including Nutrafol, Aetrex Worldwide, and Lacoste, and holds a Bachelor's degree in Communications from Rutgers University.
Current Role at Nutrafol
Diana De Vito serves as the Senior Growth Marketing Manager at Nutrafol, a position she has held since 2021. In this role, she focuses on implementing growth strategies that enhance customer acquisition and brand visibility. Her responsibilities include overseeing marketing campaigns and optimizing referral and affiliate marketing efforts to drive business growth.
Previous Experience in Marketing
Prior to her current role, Diana worked at Aetrex Worldwide as the Digital Marketing Director from 2017 to 2021. She also held the position of DTC Digital Marketing Specialist at Lacoste from 2015 to 2017. Earlier in her career, she was the Marketing & PR Manager at Wedding Salon for 11 months in 2015 and contributed to brand development at BloomsByTheBox.com from 2011 to 2015.
Education and Certifications
Diana earned her Bachelor's degree in Communications with a focus on Public Relations from Rutgers University, completing her studies from 2008 to 2012. She also obtained an Adobe Web Design Certificate from Pace University in 2014, where she studied Web Page, Digital/Multimedia, and Information Resources Design.
Skills and Specializations
Diana possesses a diverse skill set in digital marketing, specializing in referral and affiliate marketing, influencer marketing, and loyalty marketing. She has expertise in behavioral marketing, emphasizing consumer engagement and retention, which supports her strategic marketing initiatives.
Early Career and Internships
Diana began her career with internships that provided foundational experience in marketing and public relations. She worked as a Developmental Administration and Marketing Intern at Collaborative Arts in 2010 and as a Public Relations Intern at Rubenstein Communications in 2011. These roles contributed to her understanding of marketing dynamics and brand communication.