Laura Kassab
About Laura Kassab
Laura Kassab is a Senior Manager of Digital Product Analytics at Nutrafol, where she has worked since 2024. She has a diverse background in analytics and coaching, with previous roles at HealthKick, Nutrafol, and various educational institutions.
Current Role at Nutrafol
Laura Kassab serves as the Senior Manager of Digital Product Analytics at Nutrafol, a position she has held since 2024. In this role, she focuses on analyzing digital product performance and driving insights to enhance product strategies. Her work contributes to the company's mission of promoting hair wellness through data-driven decision-making.
Previous Experience at Nutrafol
Before her current role, Laura Kassab worked at Nutrafol as the Manager of Digital Product Analytics from 2022 to 2024. During this time, she was responsible for overseeing analytics initiatives related to digital products, ensuring that insights were effectively utilized to inform product development and marketing strategies.
Professional Background in Analytics
Laura Kassab has a diverse background in analytics and insights. She previously held the position of Strategic Insights & Analytics Manager at HealthKick from 2021 to 2022. Her experience in this role involved leveraging data to inform strategic decisions and improve customer engagement.
Education in Nutrition Sciences
Laura Kassab earned her Bachelor of Science degree in Nutrition Sciences from Penn State University, where she studied from 2009 to 2013. This educational background provided her with a solid foundation in nutrition, which she has applied throughout her career in various health and wellness roles.
Coaching and Instruction Experience
Laura Kassab has experience in coaching and education, having served as an Assistant Field Hockey Coach and Physical Education Instructor at Bryn Mawr College from 2016 to 2018. This role involved mentoring student-athletes and promoting physical fitness through structured programs.