Nichole Williamson
About Nichole Williamson
Nichole Williamson serves as the Senior Vice President of Customer Experience at Nutrafol, a position she has held since 2023. With a background in marketing and customer experience, she has previously worked at various companies including Amazon and It Works! Global.
Work at Nutrafol
Nichole Williamson currently serves as the Senior Vice President of Customer Experience at Nutrafol, a position she has held since 2023. In this role, she oversees the Digital Product and e-commerce team, focusing on improving customer interactions. Previously, she worked as Vice President of Customers & Retention Marketing at Nutrafol from 2022 to 2023, where she contributed to customer retention strategies. Her experience at Nutrafol reflects her commitment to enhancing customer experiences in the wellness industry.
Previous Experience
Before joining Nutrafol, Nichole Williamson held several key positions in various organizations. She was the Head of Audience Strategy at Amazon in 2021 for five months. Prior to that, she worked at It Works! Global, where she held multiple roles, including Vice President of Marketing & Customer Experience and Director of Digital Marketing, Lifecycle & Loyalty. Her career also includes a position as Senior Web & App Product Owner at Sound Transit and Marketing Manager at The Maritime Executive.
Education and Expertise
Nichole Williamson earned her M.B.A. in Business, Management, and Marketing from Nova Southeastern University, completing her studies from 2010 to 2012. She also holds a B.A. in Communications and International Affairs from Florida State University, where she studied from 2005 to 2008. Her educational background provides her with a strong foundation in marketing and customer experience, which she applies in her professional roles.
Background
Nichole Williamson has a diverse professional background that spans over a decade in marketing and customer experience. She began her career as an Assistant Editor at The Maritime Executive and progressed to various marketing roles within the same organization. Her experience includes significant positions at It Works! Global, where she focused on customer growth and retention, and at Sound Transit, where she managed digital products. This varied experience has equipped her with a comprehensive understanding of customer engagement strategies.