Yagmur Griffin
About Yagmur Griffin
Yagmur Griffin is a Demand Generation Manager with a background in marketing and creative direction. She has worked in various roles at HighRadius and currently leads demand generation efforts at Nutrafol.
Work at Nutrafol
Yagmur Griffin serves as the Demand Generation Manager at Nutrafol, a position she has held since 2021. In this role, she focuses on developing content strategies that enhance lead generation efforts. Her work contributes to Nutrafol's marketing initiatives, aiming to drive customer engagement and brand awareness in the health and wellness sector.
Previous Experience at HighRadius
Prior to her current role, Yagmur Griffin worked at HighRadius in various marketing capacities. She served as Marketing Manager for Enterprise Programs from 2018 to 2020, where she managed marketing strategies for enterprise clients. Following that, she was a Marketing Campaign Manager for seven months in 2020, and earlier, she held the position of Marketing Coordinator from 2017 to 2018. Her experience at HighRadius involved developing and executing marketing campaigns to support business growth.
Background in Marketing
Yagmur Griffin has a diverse background in marketing, having worked in multiple roles across different organizations. She began her career as a Marketing Coordinator at The Tan Can from 2016 to 2017. Additionally, she owned and operated YD Marketing & Consulting from 2015 to 2021, where she served as Owner and Creative Director. This experience has equipped her with skills in creative direction, branding, and account-based marketing strategies.
Education and Expertise
Yagmur Griffin holds a Bachelor of Science in Nutrition Sciences from The University of Texas at Austin. She also completed a Business Foundations program at the Red McCombs School of Business, where she studied Rhetoric and Writing. Her educational background supports her expertise in marketing, particularly in creative direction and branding.