Yuna Park
About Yuna Park
Yuna Park serves as the Senior Director of Brand Strategy & Insights at Nutrafol, bringing extensive experience in brand marketing and strategy from various roles in notable companies. With a background in philosophy and communications from Tufts University, she has worked with diverse brands and utilizes multiple channels in her marketing strategies.
Current Role at Nutrafol
Yuna Park serves as the Senior Director of Brand Strategy & Insights at Nutrafol since 2023. In this role, she focuses on developing and implementing brand strategies that enhance consumer engagement and brand loyalty. Her expertise in utilizing various marketing channels aids in crafting effective campaigns that resonate with target audiences.
Previous Experience in Brand Strategy
Prior to her current position, Yuna worked at Freshly as the Senior Director of Brand Activations from 2021 to 2022. She also held the role of Director of Engagement at Forsman & Bodenfors New York from 2019 to 2021. Her experience includes significant positions at Anomaly as Communications Strategy Director and PHD as Communications Planning Director, where she honed her skills in brand strategy and consumer insights.
Educational Background
Yuna Park earned a Bachelor of Arts degree from Tufts University, where she studied Philosophy, Communications, and Media Studies. This educational foundation supports her strategic approach to brand marketing and consumer engagement.
Diverse Brand Experience
Throughout her career, Yuna has collaborated with a variety of notable brands, including Audi, Barbie, iRobot, Ferrero, Wawa, and Redken. Her ability to adapt brand strategies across different industries showcases her versatility and understanding of diverse consumer markets.
Marketing Channel Expertise
Yuna utilizes a wide range of marketing channels in her strategies, including social media, digital platforms, augmented reality (AR), public relations (PR), influencer partnerships, print, out-of-home (OOH) advertising, video, and experiential marketing. This multifaceted approach allows her to create comprehensive campaigns that effectively engage consumers.