Jessica Heiken
About Jessica Heiken
Jessica Heiken serves as the Senior Director of Economic Value and Reimbursement at Nuvaira, Inc., bringing over 15 years of experience in medical device sales and marketing. She has held various roles at Medtronic and Myriad Genetics, specializing in economic value strategies and healthcare marketing.
Current Role at Nuvaira
Jessica Heiken currently serves as the Sr. Director of Economic Value and Reimbursement at Nuvaira, Inc., a position she has held since 2022. In this role, she focuses on developing strategies that enhance economic value and reimbursement processes within the organization. Her work is centered in Minneapolis, Minnesota, where she leverages her extensive experience in the medical device industry.
Previous Experience at Medtronic
Prior to her current role, Jessica Heiken worked at Medtronic for several years in various capacities. She served as the Senior Program Manager for Economic Value in AF Solutions Marketing from 2016 to 2022, and as Director of Healthcare Economic Strategy for Cardiac Ablation Solutions from 2019 to 2022. Her tenure at Medtronic also included roles as a Senior Product Manager and Senior Service Contract Analyst, contributing to her comprehensive understanding of economic strategies in healthcare.
Career Background at Myriad Genetics
Jessica Heiken began her career at Myriad Genetics, where she worked as an Account Executive from 2003 to 2007. This role provided her with foundational experience in the medical field, particularly in sales and account management, which has informed her subsequent positions in the medical device industry.
Education and Specialized Knowledge
Jessica Heiken holds a Bachelor of Science degree in Genetics and Cell Biology from the University of Minnesota, which she completed from 1998 to 2002. She furthered her education by obtaining a Certificate in Health Economics and Outcomes Research from the University of Washington between 2015 and 2016. Her academic background supports her specialized knowledge in areas such as electrophysiology, catheter ablation for atrial fibrillation, and hereditary cancer genetic testing.
Expertise in Medical Device Marketing
With over 15 years of experience in medical device sales and marketing, Jessica Heiken possesses expertise in economic buyer marketing, product marketing, and service marketing. Her focus has been on developing and executing economic value strategies tailored for hospital administrators and payers, making her a knowledgeable figure in the medical device sector.