Dominic Lacy
About Dominic Lacy
Dominic Lacy serves as the Sales Enablement Manager for North and South America at Nuvei, where he has implemented a comprehensive sales library and achieved significant increases in booked new business. He holds a Bachelor of Arts in Organizational Communication from Metropolitan State University of Denver and has a history of enhancing market share and reducing operational costs in sales enablement.
Work at Nuvei
Dominic Lacy serves as the Sales Enablement Manager for North and South America at Nuvei, a position he has held since 2022. In this role, he focuses on enhancing sales processes and strategies across the Americas. He has successfully deployed tools such as Zoominfo for the North American and South American sales teams, and Cognism for the European sales team. His initiatives aim to streamline sales operations and improve overall performance.
Education and Expertise
Dominic Lacy earned a Bachelor of Arts in Organizational Communication from Metropolitan State University of Denver. His educational background provides a foundation for his expertise in sales enablement and communication strategies. This knowledge supports his ability to develop effective sales initiatives and training programs.
Background
Before joining Nuvei, Dominic Lacy accumulated experience at various companies from 2010 to 2012. This diverse work history contributed to his understanding of sales processes and operational efficiency. His background has equipped him with the skills necessary to identify market opportunities and implement effective sales strategies.
Achievements
Dominic Lacy has made notable contributions in his role as Sales Enablement Manager. He created a comprehensive sales library using Seismic, which includes pricing guides and revenue best practices. His development of the 'Recomp and Capture' sales initiative resulted in over a 17% increase in booked new business. Additionally, he achieved a 23% reduction in operational costs for sales enablement by streamlining tools and leveraging corporate licenses.