German Jose Ferrer Hernandez
About German Jose Ferrer Hernandez
German Jose Ferrer Hernandez serves as the Director of Digital Marketing and eCommerce at Nuvei, where he has worked since 2021. He has extensive experience in the digital marketing and eCommerce sectors, having held various roles in companies such as Checkout.com and First Data Corporation.
Work at Nuvei
German Jose Ferrer Hernandez has served as the Director of Digital Marketing and eCommerce at Nuvei since 2021. In this role, he focuses on enhancing the company's digital commerce capabilities and optimizing marketing strategies. His responsibilities include overseeing eCommerce re-platforms and upgrades, which are crucial for improving operational efficiency and user experience. He has been instrumental in managing digital marketing operations and ensuring that the company's online presence aligns with its business objectives.
Previous Experience in Digital Marketing
Prior to his current position at Nuvei, German held various roles in the digital marketing and sales sectors. He worked as an Enterprise Sales Executive at Checkout.com from 2017 to 2019 and at Unimoni from 2020 to 2021. Additionally, he served as Sales Director at BlueSnap for nearly a year in 2019. His extensive background includes managing P&L for digital marketing projects and developing strategies to enhance digital commerce.
Education and Expertise
German Jose Ferrer Hernandez earned a Bachelor of Science in Business Management from Wentworth Institute of Technology, where he studied from 2004 to 2009. His educational background supports his expertise in eCommerce and digital marketing. He specializes in process development and has a strong focus on optimizing operating costs and increasing acceptance rates through payment technology.
Consulting and Advisory Roles
In addition to his role at Nuvei, German serves as an Advisor at Loyalty Boomerang since 2021. In this capacity, he manages various financial services, including remittances, cryptocurrency, investments, and forex. His advisory role complements his extensive experience in digital marketing and eCommerce, allowing him to leverage his skills in enhancing operational efficiency and user experience.
Background in Sales and Relationship Management
German's career began in relationship management at Bank of America, where he worked from 2008 to 2014. He later transitioned to First Data Corporation as a Senior Sales Executive from 2014 to 2017. His background in sales has equipped him with the skills necessary to develop effective marketing strategies and manage client relationships, contributing to his success in the digital marketing field.