Zachary Smith
About Zachary Smith
Zachary Smith is a Marketing Manager at NVT Phybridge, with a strong educational background in marketing and creativity. He has extensive experience in digital marketing, sales enablement, and partner co-marketing, contributing to successful online campaigns.
Work at NVT Phybridge
Zachary Smith currently serves as the Marketing Manager at NVT Phybridge, a position he has held since 2023 in Oakville, Ontario, Canada. His tenure at the company includes previous roles as a Marketing Specialist from 2018 to 2021 and as a Digital Marketing Specialist from 2021 to 2022. Additionally, he worked as Team Lead - Digital Marketing from 2022 to 2023. Throughout these roles, he has contributed to the development and execution of marketing strategies that align with the company's objectives.
Education and Expertise
Zachary Smith holds a Bachelor's Degree in Marketing Management from Sheridan College, where he studied from 2015 to 2018. He also earned an Undergraduate Certificate in Creativity and Creative Problem Solving from the University at Buffalo School of Management during the same period. Furthermore, he obtained an Advanced Diploma in Marketing/Marketing Management from Sheridan College from 2009 to 2012. His educational background supports his expertise in digital marketing strategies, including SEO/SEM and influencer marketing.
Background in Marketing and Sales
Zachary Smith has a strong background in marketing and sales, with a focus on sales enablement and partner co-marketing. His experience enhances collaboration between sales and marketing teams, facilitating effective communication and strategy alignment. Prior to his current role, he worked at Weight Watchers Canada (WW) as an Accounting Clerk and Product Marketing Assistant, where he gained foundational skills in marketing and operations.
Digital Marketing Skills
Zachary Smith possesses advanced skills in Google Ads and Pay-Per-Click (PPC) advertising, which are essential for executing successful online marketing campaigns. His expertise extends to developing digital marketing strategies that are crucial for B2B marketing success. This includes a strong emphasis on SEO/SEM techniques and influencer marketing, allowing him to effectively reach target audiences and drive engagement.