Jessica Mc Feron (She/Her)
About Jessica Mc Feron (She/Her)
Jessica Mc Feron is a Senior Product Marketing Manager at NWEA, where she focuses on creating marketing strategies that enhance customer experience through emotional connections. She has a background in product marketing and consumer behavior, with previous roles at KinderCare Education and The Standard.
Work at NWEA
Jessica Mc Feron has been employed at NWEA as a Senior Product Marketing Manager since 2017. In this role, she focuses on developing marketing strategies that leverage customer insights to create compelling product messages. Her work emphasizes the importance of emotional connection in marketing, aiming to enhance customer experience and brand recall.
Previous Experience in Marketing
Prior to her current position, Jessica Mc Feron worked at KinderCare Education as a Product Marketing Manager from 2014 to 2017. She also served as an Account Executive at eROI, working with Nike from 2013 to 2014. Additionally, she held the role of Senior Marketing Program Manager at The Standard from 2008 to 2013. These positions contributed to her expertise in understanding consumer behavior and crafting resonant marketing messages.
Education and Expertise
Jessica Mc Feron studied at Oregon State University, where she earned a Bachelor of Science degree in Business with a focus in Marketing from 2002 to 2006. She furthered her education at Aarhus University, studying International Business for 11 months in 2005. This educational background supports her expertise in product marketing and consumer behavior analysis.
Marketing Philosophy
Jessica Mc Feron advocates for the use of energy and emotional connection in marketing. She believes that these elements are crucial for enhancing customer experience and improving brand recall. Her approach focuses on understanding consumer behavior to craft marketing messages that resonate with the audience.