Larry Ricca
About Larry Ricca
Larry Ricca serves as the Senior Director at NWEA, where he has worked since 2024. He has extensive experience in sales and business development within the education sector, having held various leadership roles at notable organizations such as School Specialty and LearningMate.
Current Position at NWEA
Larry Ricca serves as the Senior Director at NWEA, a position he has held since 2024. In this role, he focuses on strategic initiatives and market development, leveraging his extensive experience in the education sector. His responsibilities include overseeing sales strategies and aligning them with educational policies.
Previous Experience in Education Sales
Prior to joining NWEA, Larry Ricca held several significant roles in the education industry. He worked as the Vice President of Sales and Business Development at LearningMate from 2020 to 2023. Before that, he was the Head of Sales and Marketing at Intervene K-12 for five months in 2023. His experience includes a five-year tenure as Category Sales Manager at School Specialty from 2014 to 2019.
Educational Background
Larry Ricca studied at Saddleback College, where he earned an Associate Arts Degree. He furthered his education at California State University, Fullerton, focusing on Public Relations. This educational foundation supports his career in sales and business development within the education sector.
Sales and Market Development Expertise
Larry Ricca has a proven track record in opening new markets and building divisions from the ground up. He is skilled in aligning sales strategies with state and federal education policies and initiatives. His approach includes creative problem-solving and strategic planning, particularly in delivering solutions to C-Level clients.
Leadership and Team Building Skills
Known for his leadership abilities, Larry Ricca has built sales teams that consistently exceed quotas. He emphasizes mentoring and coaching to enhance team performance. Additionally, he utilizes Lean Six Sigma methodologies to drive efficiencies and manage large-scale projects effectively.