Jared Aust
About Jared Aust
Jared Aust is a seasoned Sr. Email Marketing Manager with extensive experience in email marketing and digital marketing across various companies, including Amazon and AutoNation. He holds a certification as a Marketo Expert and possesses advanced skills in customer lifecycle management and responsive design.
Work at Nylas
Jared Aust serves as the Senior Email Marketing Manager at Nylas, a position he has held since 2022. In this role, he focuses on developing and executing email marketing strategies that enhance customer engagement and drive business growth. His expertise in customer lifecycle management and personalization contributes to the effectiveness of Nylas's email campaigns.
Previous Experience in Email Marketing
Prior to his current role, Jared Aust worked at Amazon Web Services (AWS) as a Digital Marketing Manager from 2021 to 2022. He also held the position of Email & CRM Manager at Amazon for Woot! from 2017 to 2021. His earlier experience includes working as an Email Marketing Specialist at AutoNation from 2013 to 2016 and as a Senior Associate Email Marketing Manager at New York Life Insurance Company from 2016 to 2017.
Education and Expertise
Jared Aust studied Business Administration with a focus on Marketing at The University of Southern Mississippi from 2005 to 2010. He also completed his high school education at Ocean Springs High School from 2001 to 2005. He is certified as a Marketo Expert, demonstrating his proficiency in marketing automation. His skills include advanced knowledge of various marketing platforms such as Adobe Campaign and IBM Campaign.
Technical Skills in Marketing
Jared Aust possesses advanced skills in responsive design using HTML and CSS, which are essential for creating effective email marketing campaigns. He is proficient in Adobe Photoshop and Illustrator, enabling him to design visually appealing marketing materials. His expertise in customer lifecycle management and personalization further enhances his ability to deliver targeted marketing communications.
Career Progression
Jared Aust's career in marketing began with a role as Assistant Director of Front Office at Hilton Worldwide in 2011. He transitioned to email marketing roles, starting with RealSelf as an Email Developer in 2017. His career has included significant positions at various companies, showcasing a steady progression in email marketing and digital marketing management.