Isha Hatter
About Isha Hatter
Isha Hatter is a Senior Business Intelligence Analyst at NYU Langone Health, specializing in marketing and product analytics.
Company
Isha Hatter is currently working at NYU Langone Health as a Senior Business Intelligence Analyst for Marketing and Product. NYU Langone Health is a prominent academic medical center in New York, New York, United States.
Title
Isha Hatter holds the position of Senior Business Intelligence Analyst, focusing on Marketing and Product.
Previous Work Experience
Isha Hatter has a diverse background in data analysis and business intelligence. She worked as a Marketing Data Scientist/Analyst at CITYMD in New York from 2021 to 2022. Before that, she was a Business Intelligence Specialist at New York Cancer & Blood Specialists for 6 months in 2021. From 2019 to 2020, she served as an Energy Data Analyst at Globele Energy, LLC in New Haven, Connecticut. Earlier in her career, from 2018 to 2019, she was a Data Analyst Associate at the University of Bridgeport in Bridgeport, Connecticut.
Education and Expertise
Isha Hatter has a solid educational background in analytics and business. She earned a Masters of Science in Analytics and Systems as well as a Master of Business Administration from the University of Bridgeport. Additionally, she has completed coursework in Business Statistics at Norwalk Community College. She also studied at The Lawrence School - Sanawar in India and Bluebells International School.
Achievements at NYU Langone Health
At NYU Langone Health, Isha Hatter developed a model to analyze the attribution window for marketing channels, improving the ROI model. She provides business insights and analytics to over 10 business units, including Find a Doctor, Physician Focus, and Donations. She conducted RFM audience segmentation for email channels to optimize click-through rates and assisted in developing standardized benchmarks for online channels. Additionally, she refined the OKR framework to measure the effectiveness of marketing initiatives.