Lisa Greiner
About Lisa Greiner
Lisa Greiner is the Senior Director of Institutional Communications at NYU Langone Health, where she oversees external communications and serves as the official media spokesperson.
Title
Lisa Greiner serves as the Senior Director of Institutional Communications at the Office of Communications & Marketing for NYU Langone Health.
Experience at NYU Langone Health
Since 2009, Lisa Greiner has been working at NYU Langone Health in New York City. She oversees a $1 million budget dedicated to managing external communications. As the official media spokesperson and liaison, she promotes executives as thought leaders through interviews with media outlets like CNN, CBS Evening News, The New York Times, and The Wall Street Journal. Her leadership led to a 78% increase in Instagram community, a 24% increase in Facebook, and a 34% increase in Twitter followers from 2017 to 2019. She developed issue-management blueprints and led key PR and crisis communications campaigns, including the February 2021 Face and Double Hand Transplant Surgery and the Covid-19 Pandemic Communications from February 2020 to the present.
Previous Roles at Anthem, Inc.
Before joining NYU Langone Health, Lisa Greiner held several roles at Anthem, Inc. She was the Director of Public Relations and Corporate Communications from 2008 to 2009. Prior to that, she served as the Director of Public Relations for Empire Blue Cross Blue Shield from 2006 to 2008. Earlier, she was the Director of Investor Relations at WellChoice, Inc. (which later became part of Anthem, Inc.) from 2002 to 2006.
Early Career in Communications
Lisa Greiner began her career as a Senior Public Affairs Specialist at Empire BlueCross BlueShield from 1996 to 1999. She then moved to Stanton Crenshaw Communications, working as a Senior Account Executive from 1999 to 2002 in New York, NY.
Educational Background
Lisa Greiner holds a Bachelor’s Degree in Public Relations/Image Management from the University of Delaware, where she studied from 1988 to 1992. Additionally, she completed a 7-Week Healthcare Business Leadership Strategies Cornell Certificate Program at Cornell University's Hanys Academy For Healthcare Leadership Advancement.
Specific Campaigns and Initiatives
Lisa Greiner managed the communications campaign for the launch of the new, full-scholarship NYU School of Medicine on Long Island in February 2019. She played a significant role in the communications campaign for NYU Grossman School of Medicine's tuition-free initiative in August 2018. In July 2017, she led the corporate branding renewal campaign, renaming NYU Langone Medical Center to NYU Langone Health.