Pam Leichter
About Pam Leichter
Pam Leichter is a Marketing & Communications professional at NYU Langone Health with extensive experience in healthcare marketing, previously holding key roles at Memorial Sloan Kettering Cancer Center and other organizations.
Current Role at NYU Langone Health
Pam Leichter is currently part of the Marketing & Communications team at NYU Langone Health, where she has been working since 2021. Based in New York, New York, her responsibilities include leading strategic marketing initiatives. She chairs marketing meetings with hospital administrative and operational leadership, oversees the development and production of multichannel marketing assets, and ensures the effectiveness of NYU Langone’s Perlmutter Cancer Center's marketing efforts.
Previous Experience at Memorial Sloan Kettering Cancer Center
Pam Leichter held significant roles at Memorial Sloan Kettering Cancer Center. From 2014 to 2020, she served as Director of Consumer Marketing. Prior to that, she was the Market Research Manager from 2012 to 2014. During her tenure, she developed market strategies and contributed to the center's consumer marketing efforts in the Greater New York City Area.
Early Career in Media and Client Services
Pam Leichter's early career includes substantial experience in media and client services. She worked at The Brand Union (incorporating Brouillard Communications) from 2009 to 2012 as a Partner, Media and Group Client Director. Before that, she was a Partner, Media Director at Brouillard Communications from 2000 to 2008, and a Media Director at Ryan Drossman and Partners from 1995 to 2000.
Educational Background
Pam Leichter studied at Cornell University, where she earned a BA in Psychology. She also pursued a Master's degree in Public Administration with a focus on Healthcare at New York University. Her educational background provides a solid foundation for her roles in marketing and communications within the healthcare sector.
Key Initiatives at NYU Langone’s Perlmutter Cancer Center
At NYU Langone’s Perlmutter Cancer Center, Pam Leichter has led multiple important initiatives. She was instrumental in launching the center's first consumer brand health tracker, developing the questionnaire, and initiating the first digital patient acquisition effort. Her work included establishing measurement plans and testing new media channels. Additionally, she collaborated with the analytics team to create a dashboard for tracking new patient visit volumes for key services.