Victor Farnese
About Victor Farnese
Victor Farnese serves as the Director of Revenue Solution at o9 Solutions, Inc. since 2021, bringing extensive experience in revenue management from his previous roles at The Kraft Heinz Company and a background in business administration.
Work at o9 Solutions
Victor Farnese serves as the Director of Revenue Solution at o9 Solutions, Inc. since 2021. In this role, he has designed the entire Revenue Growth Management Solution, which encompasses strategic pricing, trade promotion, assortment optimization, new product development, and marketing effectiveness. His focus includes providing solutions across various industry verticals, including B2B, B2C, and B2B2C. Farnese's work aims to leverage technology to address global inefficiencies and promote sustainable practices.
Previous Experience at The Kraft Heinz Company
Prior to his current role, Victor Farnese held several positions at The Kraft Heinz Company. He worked as a Senior Manager in Revenue Management from 2018 to 2019, and as an Associate Director in Revenue Management from 2020 to 2021. Additionally, he served as Manager of Revenue Management from 2017 to 2018, and was involved in Performance Management for the Asia, Middle East, and Africa regions in 2016. His experience at Kraft Heinz contributed to his expertise in revenue growth management and consumer pricing.
Education and Expertise
Victor Farnese holds a Bachelor of Business Administration (B.B.A.) from Universidade Federal de Minas Gerais, where he studied from 2008 to 2012. He also completed an Executive MBA at the Rotterdam School of Management, Erasmus University, in 2021. His academic background supports his professional expertise in revenue growth management, consumer pricing, and strategic commercial strategies. Farnese is also known for contributing to best practices in supply chain management and planning.
Background and Early Career
Before joining The Kraft Heinz Company, Victor Farnese gained experience in various roles. He worked as a Cost Controlling Analyst and Contract Analyst at Outotec in 2013, and as a Management Consultant at FALCONI Consultores de Resultado from 2013 to 2016. He also served as a Founding Member and Administrative Director at GetSet Serviços Digitais Ltda from 2014 to 2015. His early career provided a foundation in management and financial analysis.
Contributions and Thought Leadership
Victor Farnese has authored an article discussing trade promotions solutions and their effectiveness in achieving commercial targets. He is actively involved in discussions about the future of demand forecasting, showcasing his commitment to advancing industry knowledge. Farnese seeks to understand the true source of value in products, contracts, and conversations, which informs his approach to designing smart commercial strategies.