Bhumii Shah
About Bhumii Shah
Bhumii Shah is the Head of Copy at OANDA, with extensive experience in copywriting and digital marketing. She has previously held senior roles at CMC Markets, City Index, and IG Index, and has a strong background in campaign targeting and user experience optimization.
Current Role at OANDA
Bhumii Shah serves as the Head of Copy at OANDA, a position she has held since 2021. In this role, she is responsible for overseeing the creation and management of copy across various platforms. Her expertise in digital marketing strategies and user experience significantly contributes to the company's communication efforts. Shah's focus includes crafting compelling narratives that resonate with target audiences, thereby enhancing brand engagement.
Previous Experience in Financial Services
Before joining OANDA, Bhumii Shah accumulated extensive experience in the financial services sector. She worked at CMC Markets as a Senior Copywriter from 2015 to 2017, where she developed copy for both digital and offline platforms. Additionally, she held roles at City Index as a Senior Copy Editor & Copywriter from 2010 to 2014 and at IG Index as a Financial Marketing Writer from 2008 to 2009. Her background includes a strong focus on campaign targeting and customer journey optimization.
Educational Background
Bhumii Shah holds a Bachelor of Arts in English Language and Literature from SNDT University, where she studied from 1997 to 2001. In 2021, she furthered her education at Yale School of Management, completing a course in Digital Marketing: A Strategic Perspective. This combination of degrees has equipped her with a solid foundation in both language and marketing strategies.
Skills and Expertise
Bhumii Shah possesses a diverse skill set that includes crafting long and short copy for various platforms, as well as expertise in multi-channel creatives and pay-per-click (PPC) advertising. Her experience includes revamping websites and launching campaigns for top brands in the financial services sector. Shah specializes in creating user stories and enhancing user experience through strategic content, which supports effective marketing initiatives.
Early Career Experience
Bhumii Shah began her career as a Content Manager (online) at Radio Mirchi from 2001 to 2004. She then transitioned to work as a Senior Copywriter and Content Strategist at XTB for a brief period in 2015. These early roles helped her develop a strong foundation in content creation and management, which she has built upon throughout her career.