Dana Catterina
About Dana Catterina
Dana Catterina serves as the Head of PR, Content, and Social Media at OANDA, where she leads a team of ten content creators and channel specialists. With extensive experience in digital communications and marketing, she has held various leadership roles at companies such as WiseTraders, Centrica, and British Gas.
Current Role at OANDA
Dana Catterina serves as the Head of PR, Content, and Social Media at OANDA, a position she has held since 2022. In this role, she leads a team of 10 content creators and channel specialists. Her responsibilities include directing external agencies on public relations, creative assets, web development, and content production. The focus of her work involves enhancing OANDA's brand presence across various digital platforms.
Previous Experience at WiseTraders
Before joining OANDA, Dana worked at WiseTraders as the Head of Digital and Brand from 2021 to 2022. During her tenure, she was responsible for overseeing digital marketing strategies and brand management. This role contributed to her extensive experience in digital communications and brand development.
Career at Centrica
Dana Catterina held multiple positions at Centrica from 2014 to 2020. She started as the Senior Digital Communications Manager and later became the Director of Digital Communications. In these roles, she managed digital communication strategies and initiatives, contributing to the company's overall digital presence and engagement.
Educational Background
Dana has a diverse educational background. She studied at La Sapienza University in Rome, where she earned a Bachelor's Degree in Chinese Studies from 1999 to 2004. She later obtained a Postgraduate Diploma in International Business from Anglia Ruskin University in 2006-2007. Additionally, she achieved a Chartered Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing between 2012 and 2014. She also completed a Mandarin language course at Nanjing Normal University in 2005.
Skills and Expertise
Dana possesses hands-on experience in campaign and channel management, particularly across social media, company blogs, and websites. Her expertise extends to strategic planning and execution of digital marketing initiatives. She has developed a strong skill set in managing teams and collaborating with external agencies to enhance brand visibility and communication.