John William
About John William
John William is an Email Marketing Specialist with over seven years of experience at OANDA, where he has significantly improved customer engagement and email open rates through targeted campaigns and advanced segmentation strategies.
Work at OANDA
John William has served as an Email Marketing Specialist at OANDA since 2017. In this role, he has developed targeted email campaigns that led to a 20% increase in customer engagement. He implemented advanced segmentation strategies that improved email open rates by 15%. Additionally, he contributed to the redesign of OANDA's email templates, focusing on enhancing user experience and maintaining brand consistency. John also conducted workshops on email marketing best practices for the marketing team at OANDA.
Previous Experience at Sendinblue
Prior to his tenure at OANDA, John William worked as an Email Marketing Specialist at Sendinblue from 2014 to 2019. During his five years at Sendinblue, he gained valuable experience in email marketing strategies and best practices, which he later applied in his role at OANDA.
Education and Expertise
John William possesses expertise in email marketing, focusing on campaign development and customer engagement strategies. His skills include advanced segmentation and user experience design, which he has applied effectively in his current position at OANDA. His background in email marketing is complemented by his participation in industry events.
Industry Participation
John William participated in a panel discussion on digital marketing trends at the Austin Digital Marketing Conference. This involvement reflects his engagement with current industry practices and trends, contributing to his professional development and networking within the digital marketing community.