Polina Nash
About Polina Nash
Polina Nash is the Head of Performance Marketing at OANDA, bringing extensive experience in digital marketing and paid media. She has previously held significant roles at companies such as Apple, PayPal, and William Hill, and has a strong academic background in Finance and Economics.
Current Role at OANDA
Polina Nash serves as the Head of Performance Marketing at OANDA, a position she has held since 2024. In this role, she is responsible for overseeing performance marketing strategies and initiatives, focusing on optimizing marketing efforts to drive business growth. Her extensive background in digital marketing equips her to lead the team effectively and implement data-driven strategies.
Previous Experience in Digital Marketing
Prior to her current role, Nash held significant positions in various organizations. She worked at William Hill as Head of Digital Media from 2018 to 2023, where she managed digital marketing strategies. Before that, she served as Head of Biddable Media and Ad Operations at Betsson Group from 2017 to 2018 and as Global Paid Search Lead from 2016 to 2017. Her experience includes managing in-house PPC and programmatic teams across industries such as payments, retail, and gambling.
Educational Background
Polina Nash has a strong academic foundation in finance and economics. She earned her MSc in Finance and Business from Kingston University, studying from 2009 to 2010. Additionally, she completed her BSc in Economics at the University for National and World Economy from 2005 to 2009. This educational background supports her expertise in performance marketing and strategic decision-making.
Career Development at PayPal
Nash's career includes notable positions at PayPal, where she worked as a B2B Online Marketing Acquisition Executive from 2010 to 2012 and later as EMEA Paid Search Manager from 2012 to 2014. In these roles, she contributed to the development and execution of marketing strategies that enhanced PayPal's online presence and customer acquisition efforts.
Early Career and Initial Roles
Polina Nash began her career as a Credit Controller at Commetric from 2007 to 2010. This early experience laid the groundwork for her future roles in marketing and finance. She transitioned into digital marketing with her subsequent positions at PayPal, where she gained valuable insights into online marketing strategies.