Hashem Bajwa
About Hashem Bajwa
Hashem Bajwa serves as the VP and Chief Creative Officer at the Obama Foundation and has a diverse background in creative strategy and communications. His career includes significant roles at organizations such as Apple, Goodby Silverstein & Partners, and the United Nations, where he focused on innovation and storytelling.
Current Role at Obama Foundation
Hashem Bajwa serves as the Vice President and Chief Creative Officer at the Obama Foundation, a position he has held since 2023. In this role, he focuses on creative strategies that align with the foundation's mission to inspire and empower individuals to effect positive change in their communities. His leadership is instrumental in shaping the foundation's narrative and enhancing its outreach initiatives.
Previous Experience at Goodby Silverstein & Partners
Prior to his current position, Hashem Bajwa worked at Goodby Silverstein & Partners as the Director of Digital Strategy from 2005 to 2009. During his four years in San Francisco, he developed innovative digital strategies that enhanced client engagement and brand visibility. His experience in this role laid the groundwork for his future endeavors in creative leadership.
Career Background in Communications and Strategy
Hashem Bajwa has a diverse background in communications and strategy, having worked as a Communications Strategist at the United Nations from 2000 to 2004. His work at the UN involved addressing global issues and promoting humanity and equity. He later held the position of Director of Strategy and Experience Design at Apple from 2013 to 2023, where he contributed to significant projects, including 'Today at Apple'.
Education and Professional Development
Hashem Bajwa's educational background includes a Bachelor of Arts in International Relations from The New School, completed from 1998 to 2002. He also studied Brand Design at ArtCenter College of Design in 2003 and participated in the Executive Leadership Programme at the University of Oxford in 2021. These educational experiences have equipped him with a strong foundation in design, strategy, and leadership.
Leadership and Team Development
In his professional journey, Hashem Bajwa has emphasized building cross-functional teams and coaching individuals to enhance their storytelling and strategy skills. His approach fosters collaboration and innovation, enabling teams to tackle complex challenges and create impactful experiences. His role as a catalyst for change supports ambitious founders and executives in realizing their visions.