Alexandra Paymal
About Alexandra Paymal
Alexandra Paymal is a Junior Influencer Marketing Manager in France, currently working at OCEANSAPART since 2021. She specializes in campaign performance analysis and influencer relationship management, drawing on her extensive background in communication and digital marketing.
Work at Oceansapart
Currently, Alexandra Paymal serves as the Junior Influencer Marketing Manager for Oceansapart in Berlin, Germany. In this role, she monitors and analyzes campaign performances with a focus on profitability, reach, engagement, and community growth. Alexandra is responsible for establishing long-term relationships with influencers and agencies, which includes contract negotiations and publication planning. She manages an average of 200 influencers and coordinates approximately 250 posts per month, contributing to the brand's marketing strategies.
Previous Experience in Marketing and Communications
Prior to her current position, Alexandra Paymal held various roles in marketing and communications. She worked as a Communication and Public Relations Officer at Malakoff Humanis from 2020 to 2021 in Paris, France. Additionally, she served as an Online Marketing Executive Assistant at Payments & Cards Network for six months in 2020 in Amsterdam, Netherlands. Alexandra also worked as a Communication Officer at PATACHOU for four months in 2018 in Barcelona, Spain, and as a Digital Marketing Assistant at UNOWHY for two months in 2017 in Paris, France.
Education and Expertise
Alexandra Paymal has a strong educational background in public relations and digital marketing. She studied at ISCOM, where she completed her 4th year in the Public Relations Management Program and achieved a Master's degree from 2016 to 2021. Following this, she continued her studies at ISCOM, completing her 5th year in Digital Marketing and earning a Master 2 (M2) from 2020 to 2021. Earlier, she obtained her Baccalauréat in Littéraire from Lycée Notre Dame de Boulogne Billancourt from 2013 to 2016.