Carel Stuurman
About Carel Stuurman
Carel Stuurman serves as the Head of CRM at OceansApart, where he has enhanced CRM tool infrastructure to support various communication channels. He has extensive experience in customer relationship management, having held leadership roles at several companies, including bwin.party digital entertainment and mybet.
Current Role at OceansApart
Carel Stuurman serves as the Head of CRM at OceansApart since 2021. In this role, he has enhanced the CRM tool infrastructure to support various communication channels, including email newsletters, auto-flows, direct mailings, SMS, and social media. He has developed a CRM team of five members, focusing on knowledge growth and personal development.
Previous Experience in CRM and Management
Prior to his current position, Carel Stuurman held several significant roles in the CRM and management sectors. He worked at mybet as Head of Customer Relationship Management from 2015 to 2017 and as Head of Business Unit Sportsbetting from 2017 to 2019. He also served as Head of Customer Relationship Management at SuperVista AG for five months in 2019. His experience includes implementing a global B2C-CRM strategy aimed at increasing Customer Lifetime Value.
Career Background in Various Industries
Carel Stuurman has a diverse career spanning multiple industries. He worked at bwin.party digital entertainment as Team Lead Sports, Casino and Mobile from 2007 to 2015. His earlier experience includes a role as Produktmanager at Henkel CEE from 1994 to 2000 and as Senior Produktmanager at Vodafone in 2001-2002. This varied background has contributed to his expertise in customer relationship management.
Educational Qualifications
Carel Stuurman studied at Technische Universität Berlin, where he earned a Dipl.Ing in Verkehrswesen from 1983 to 1991. He also attended the Institute for Science and Technology in Koblenz, achieving a Vertriebsingenieur in Marketing, Vertrieb, BWL, VWL, and Recht from 1992 to 1993. Additionally, he completed a program at ALH, Haan, obtaining a qualification as a Psychologischer Berater from 1996 to 1998.
Skills and Achievements in CRM
Carel Stuurman has demonstrated expertise in enhancing customer experience through collaboration with various departments, including Product, Brand, IT, Business Intelligence, Customer Service, and Country Management. He has ensured high IP reputation and email deliverability, effectively minimizing spam, unsubscribes, and bounces to facilitate smooth email communication.