Cecilia Melendez
About Cecilia Melendez
Cecilia Melendez serves as the Senior Influencer Marketing Manager at OCEANSAPART and is a Co-Founder of Zinefest Berlin. With a background in Media Studies and Cultural Management, she specializes in influencer scouting and campaign development, particularly in the Spanish market.
Work at Oceansapart
Cecilia Melendez serves as the Senior Influencer Marketing Manager at OCEANSAPART, a position she has held since 2021. In this role, she specializes in influencer scouting and campaign development, focusing on setting content verticals that align with the company's marketing objectives. Melendez manages the funnel for both paid and acquired collaborations, overseeing various operational tasks to ensure the success of influencer marketing initiatives.
Co-Founder of Zinefest Berlin
Since 2019, Cecilia Melendez has been a Co-Founder of Zinefest Berlin, contributing to the event's growth and development over the past five years. This initiative focuses on promoting independent publishing and fostering a community for zine creators in Berlin, Germany. Her involvement highlights her commitment to cultural initiatives and community engagement within the creative sector.
Education and Expertise
Cecilia Melendez holds a Bachelor's Degree in Media Studies from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires', which she completed from 2007 to 2011. Additionally, she earned a Diploma in Cultural Management from Facultad Latinoamericana de Ciencias Sociales in 2013. Her educational background provides a strong foundation for her expertise in influencer marketing and cultural initiatives.
Specialization in Influencer Marketing
Cecilia Melendez specializes in influencer marketing, with a focus on developing and implementing A/B testing methodologies to optimize campaigns specifically for the Spanish market. She has successfully expanded and mapped a cooperation network within the Spanish influencer market, enhancing collaboration opportunities and driving effective marketing strategies.