Federica Mirenda
About Federica Mirenda
Federica Mirenda is an Intern in Influencer Marketing at OCEANSAPART in Berlin, Germany, specializing in influencer collaboration and social media management. She holds a Bachelor's degree in Business Management from the University of Messina and has a background in customer service at Mondadori Retail S.p.A.
Work at Oceansapart
Federica Mirenda holds the position of Intern Influencer Marketing Italy at Oceansapart since 2021. In this role, she focuses on identifying and evaluating collaborations with influencers, utilizing key performance indicators to assess potential partnerships. Her responsibilities include supporting administrative procedures and contributing to the creation of written, video, and photographic content. She operates from Berlin, Germany, where she engages with various influencers to enhance the brand's marketing strategies.
Education and Expertise
Federica Mirenda studied Business Management at the University of Messina, where she earned her Bachelor's degree from 2016 to 2021. Her academic background provides her with a solid foundation in business principles, which she applies in her current role. She possesses expertise in the strategic and operational management of social media channels, including Instagram, TikTok, Facebook, and LinkedIn. This knowledge allows her to effectively navigate the digital marketing landscape.
Background
Before joining Oceansapart, Federica worked at Mondadori Retail S.p.A. as a Customer Service Sales Assistant from 2017 to 2019. This role, based in Santa Marina Salina, Sicilia, Italia, provided her with valuable experience in customer interaction and sales support. Her previous employment helped her develop skills that are beneficial in her current marketing internship.
Passion for Travel and Content Creation
Federica Mirenda has a strong passion for travel and content creation. She leverages her travel experiences to enhance her storytelling abilities through videos and photos. This passion not only enriches her personal experiences but also informs her professional work in influencer marketing, where visual content plays a crucial role in engaging audiences.
Trends in Influencer Marketing
In her role at Oceansapart, Federica actively follows the latest trends on major social media platforms. This commitment allows her to align influencer marketing strategies with current market dynamics, ensuring that the brand remains relevant and competitive. Her ability to stay updated on trends is essential for developing effective marketing campaigns.