Gabriella Bartolotta
About Gabriella Bartolotta
Gabriella Bartolotta is a Senior Performance Marketing Manager with extensive experience in online marketing. She has successfully led campaigns and developed strategies across various companies, including Zalando SE and Oceans Apart, while holding academic qualifications in Marketing and Business Economics.
Work at Oceansapart
Gabriella Bartolotta has been serving as the Senior Performance Marketing Manager at Oceans Apart since 2020. In this role, she is responsible for aligning monthly marketing targets directly with the CEO. Her leadership in marketing campaigns has been instrumental in driving performance and achieving company goals.
Previous Experience in Online Marketing
Before joining Oceans Apart, Gabriella held various positions in online marketing. She worked at Zalando SE as an Online Marketing Manager from 2015 to 2019, where she managed marketing strategies in Berlin, Germany. Additionally, she was a Junior Online Marketing Manager at Lamudi from 2013 to 2014. Her experience also includes an internship at Payleven Holding GmbH and Rocket Internet SE.
Education and Expertise
Gabriella Bartolotta studied at Università degli Studi di Messina, where she earned a Doctor of Philosophy (Ph.D.) in Marketing with a focus on Consumer Behaviour & Satisfaction from 2009 to 2011. She also holds a Master of Science in Business Economics and a Bachelor of Arts in Economics and Commerce from the same institution. Furthermore, she studied social research methods as a visiting PhD student at Nottingham Trent University in 2011.
Teaching and Consulting Experience
Gabriella has contributed to the education sector as a Lecturer in Online Marketing and E-Commerce at DCI Digital Career Institute gGmbH for three months in 2019. Additionally, she worked as an Online Marketing Consultant in 2020, providing her expertise to various clients in Berlin.
Achievements in Marketing Campaigns
Gabriella successfully led the Black Friday 2020 campaigns across all channels while at Oceans Apart, exceeding established targets. She has developed audience architecture and targeting strategies for various shops and channels, showcasing her ability to drive effective marketing initiatives.