Caldwell Jackson
About Caldwell Jackson
Caldwell Jackson is the Manager of Marketing Analytics and Optimization at Octapharma Plasma, Inc., where he focuses on enhancing donor acquisition and retention strategies through data analysis. He has a diverse background in digital marketing, having held various roles in organizations such as the University of Miami and excelerate Digital.
Current Role at Octapharma Plasma
Caldwell Jackson serves as the Manager of Marketing Analytics + Optimization at Octapharma Plasma, Inc. since 2022. In this role, he focuses on enhancing marketing strategies through data analysis and optimization techniques. He is responsible for implementing methods to analyze local markets and donor demographics, which aids in improving donor acquisition and retention strategies. Jackson also utilizes Google Analytics to create reporting and dashboards that track website conversion funnels, ensuring ongoing optimization of marketing efforts.
Previous Experience in Marketing Analytics
Prior to his current position, Caldwell Jackson held various roles that contributed to his expertise in marketing analytics. He worked as the Associate Director of Search Engine Marketing at the University of Miami from 2020 to 2021, where he developed attribution methodologies to measure the impact of marketing channels on donor conversions. His experience also includes roles as a Client Success Strategist at excelerate Digital and as a Digital Marketing Specialist at the Miami Downtown Development Authority, where he further honed his skills in data analysis and marketing strategy.
Educational Background in Marketing
Caldwell Jackson has a solid educational foundation in marketing. He studied at Full Sail University, where he earned a Post Graduate Certificate in Internet Marketing from 2014 to 2015. Additionally, he completed a degree in Entertainment Business at the same institution from 2011 to 2013. Earlier, he attended Cochise College, earning an Associate of Science in Military Intelligence, Command Control, and Information Operations from 2006 to 2007. This diverse educational background supports his analytical and strategic capabilities in marketing.
Mentorship and Leadership in Marketing
In his current role, Caldwell Jackson provides mentorship within the Marketing department, emphasizing the importance of data analysis, research, and leadership skills. His commitment to developing talent in the field of marketing analytics reflects his dedication to fostering a knowledgeable and skilled team. Jackson's experience across various marketing roles enables him to guide others effectively in understanding complex data and implementing successful marketing strategies.
Career Progression and Diverse Roles
Caldwell Jackson's career includes a variety of roles that showcase his adaptability and expertise in marketing. He has worked as a Paid Search Campaign Manager at National Positions, an Inside Sales Associate at Red Ventures, and an Associate Manager in Search Engine Marketing at PMX Agency. Additionally, he founded Brothers Eye Cinema, where he served as CMO from 2018 to 2022. This diverse experience across different sectors of marketing has equipped him with a broad skill set and a comprehensive understanding of the industry.