Alison Bigsby
About Alison Bigsby
Alison Bigsby is a Senior Research Manager at Ofcom, where she applies Behavioral Insights techniques to improve communication strategies and research project design. With nearly a decade of experience at Ofcom and a diverse background in various research roles, she oversees external research projects and provides analytical insights to internal teams.
Work at Ofcom
Alison Bigsby has served as a Senior Research Manager at Ofcom since 2015. In this role, she utilizes Behavioral Insights techniques to improve communication strategies and enhance the design of research projects. Her responsibilities include commissioning and managing external agencies to conduct various research initiatives. Additionally, she provides in-depth analysis of research data to deliver insights that support internal teams within Ofcom.
Previous Experience in Market Research
Before joining Ofcom, Alison Bigsby held several significant positions in market research. She worked as an Associate Director at Ipsos from 2005 to 2007. Following that, she served as a Business Group Manager at ESA Market Research Ltd from 2007 to 2010. Alison also worked at Samson Research Ltd in various capacities, including Director from 2012 to 2015 and again from 2010 to 2011. Additionally, she was a Research Director at TNS RMS for one year in 2011.
Education and Expertise
Alison Bigsby possesses extensive expertise in research project design and communication strategies, particularly through the application of Behavioral Insights. Her educational background is not specified, but her professional experience reflects a strong foundation in market research methodologies and data analysis.
Background
Alison Bigsby has a career spanning over a decade in the field of market research. She has worked in various roles that have contributed to her current position at Ofcom. Her career includes significant experience in managing research projects and collaborating with external agencies, which has shaped her approach to research and analysis.