Clare Mc Nally Luke (She/Her)
About Clare Mc Nally Luke (She/Her)
Clare McNally Luke serves as the Head of BBC Research & Intelligence at Ofcom, a position she has held since 2019. With a background in cognitive science and extensive experience in multimedia research and corporate strategy, she focuses on ensuring public input shapes business decisions.
Work at Ofcom
Clare Mc Nally Luke has held the position of Head of BBC Research & Intelligence at Ofcom since 2019. In this role, she focuses on ensuring that the public's voice influences business decisions. Prior to this position, she served as Senior Audience Performance Manager at Ofcom for seven years, starting in 2017. Her responsibilities include overseeing audience research and performance metrics, contributing to the organization's understanding of audience needs and preferences.
Education and Expertise
Clare Mc Nally Luke earned a BSc (Hons) in Cognitive Science from the University of Hertfordshire, where she studied Psychology, Neuroscience, and Artificial Intelligence from 1992 to 1995. Her educational background supports her specialization in multi-media research and corporate strategy. She has developed expertise in creating long-term strategies for both commercial and public service organizations, emphasizing the importance of data-driven decision-making.
Background
Before joining Ofcom, Clare Mc Nally Luke worked at the Institute of Practitioners in Advertising (IPA) as Head of Research and Survey Management from 2016 to 2017. Earlier in her career, she was a Research Manager at the BBC from 2001 to 2005. Her diverse background in research roles has equipped her with a comprehensive understanding of audience dynamics and the media landscape.
Achievements
Clare Mc Nally Luke has a strong focus on equality and diversity policy in her research and consultation work. Her commitment to these principles is evident in her approach to multi-media research, where she ensures that diverse perspectives are considered. Her leadership in various research capacities has contributed to the development of informed strategies that align with public interests.