Deborah Mc Crudden
About Deborah Mc Crudden
Deborah Mc Crudden serves as the Director of Market Research at Ofcom, a position she has held since 2018. She has extensive experience in market research, having previously worked in senior roles at Ipsos Mori and Synovate.
Work at Ofcom
Deborah Mc Crudden has been serving as the Director of Market Research at Ofcom since 2018. In this role, she oversees market research initiatives that inform regulatory decisions and policy development. Her responsibilities include analyzing market trends, consumer behavior, and the impact of telecommunications and broadcasting regulations. Additionally, she has worked as a Market Research Consultant at Ofcom since 2015, contributing to various research projects that support the organization's objectives.
Previous Experience at Ipsos Mori
Before joining Ofcom, Deborah Mc Crudden worked at Ipsos Mori as the Managing Director of the Advertising Research and Insights (ASI) division in the UK from 2009 to 2014. During her five years at Ipsos Mori, she led a team focused on providing insights and strategic guidance to clients in the advertising sector. Her leadership contributed to enhancing the company's market research capabilities.
Career at Synovate
Deborah Mc Crudden held multiple roles at Synovate from 2005 to 2009. She was the UK Head of the Brand & Communications Practice from 2005 to 2008, where she directed research efforts related to brand strategy and communication effectiveness. Additionally, she served as the UK Head of Business Development and Head of Technology for a year from 2008 to 2009, focusing on expanding Synovate's market presence and service offerings.
Experience at Research International Inc.
Deborah Mc Crudden was Vice President at Research International Inc. from 1997 to 1998. In this position, she contributed to the company's market research strategies and client engagements, leveraging her expertise to enhance research methodologies and deliver valuable insights to clients.
Education and Expertise
Deborah Mc Crudden possesses extensive experience in market research, brand strategy, and communications. Her educational background and professional training have equipped her with the skills necessary to analyze complex market dynamics and consumer behavior. Her expertise spans various sectors, including telecommunications, advertising, and technology.