Emma Booker
About Emma Booker
Emma Booker is a Senior Audience Performance Manager at Ofcom with over 12 years of experience in media research and analytics. She has held various roles at BBC Trust, Channel 4, and BBC Production & Development, focusing on audience research for television and online platforms.
Current Role at Ofcom
Emma Booker serves as the Senior Audience Performance Manager at Ofcom, a position she has held since 2016. In this role, she focuses on analyzing audience engagement and performance metrics across various media platforms. Her responsibilities include overseeing research initiatives that inform regulatory decisions and enhance audience understanding in the media landscape.
Previous Experience in Audience Research
Emma Booker has extensive experience in audience research, having worked in various roles within the BBC Trust and BBC Production & Development. She served as a Research Manager at BBC Trust from 2010 to 2011 and progressed to Senior Research Executive from 2008 to 2010. Additionally, she worked as an Audience Research Manager at BBC Production & Development from 2014 to 2015, where she managed audience research projects for television.
Background in Media Analytics
With over 12 years of experience in the media sector, Emma Booker has developed a strong background in analytics and research. Her expertise spans television, online platforms, social media, technology, radio, and consumer behavior. She has worked on both quantitative and qualitative research projects, contributing to a comprehensive understanding of audience dynamics in international news and current affairs.
Educational Qualifications
Emma Booker earned a Bachelor's degree in Business Administration and Classical Studies from Keele University, where she studied from 1999 to 2002. This educational background has provided her with a solid foundation in analytical thinking and research methodologies, which she applies in her current and previous roles within the media industry.
Career Progression in Research Roles
Emma Booker's career in audience research began as a Research Executive at Channel 4 from 2006 to 2008. She then transitioned to the BBC Trust, where she held multiple positions, including Senior Research Executive and Research Manager. Her progression through these roles highlights her commitment to understanding audience behavior and improving media engagement strategies.