Guy Holcroft
About Guy Holcroft
Guy Holcroft serves as the Head of Audience Measurement at Ofcom, a position he has held since 2017. He previously worked as a Research Director at GfK from 2007 to 2016 and holds a Bachelor of Science degree in Chemistry from The University of Manchester.
Work at Ofcom
Guy Holcroft has served as the Head of Audience Measurement at Ofcom since 2017. In this role, he oversees the evaluation and analysis of audience metrics, contributing to the organization's understanding of media consumption patterns. His work supports Ofcom's regulatory responsibilities and informs policy decisions related to broadcasting and telecommunications in the UK.
Previous Experience at GfK
Prior to his current position, Guy Holcroft worked at GfK as a Research Director from 2007 to 2016. During his nine years at GfK in London, he focused on audience research and measurement, enhancing the company's capabilities in understanding consumer behavior and media trends. His experience at GfK provided a strong foundation for his subsequent role at Ofcom.
Education and Expertise
Guy Holcroft studied at Babake and earned a Bachelor of Science degree from 1978 to 1985, completing a seven-year program. He furthered his education at The University of Manchester, where he studied Chemistry and obtained a BSc Hons from 1985 to 1988. His academic background equips him with analytical skills relevant to his work in audience measurement and research.
Background
Guy Holcroft has a background in research and audience measurement, with significant experience in the media sector. His career spans multiple roles focused on understanding audience dynamics and consumer insights, contributing to his expertise in the field. His work has implications for both regulatory practices and market research.