Vanessa Hyland
About Vanessa Hyland
Vanessa Hyland is the Head of Broadcast Research at Ofcom, where she has worked since 2004. She possesses advanced analytical skills and a strong background in both qualitative and quantitative research methodologies, with significant experience in broadcasting, media, and advertising research.
Work at Ofcom
Vanessa Hyland has served as the Head of Broadcast Research at Ofcom since 2004. In this role, she utilizes her advanced analytical skills to provide strategic insights into broadcasting research. Her responsibilities include overseeing research initiatives that inform policy and regulation in the broadcasting sector. With nearly two decades of experience at Ofcom, she has contributed to various projects aimed at enhancing the understanding of media consumption and audience behavior.
Education and Expertise
Vanessa Hyland holds an MSc in Strategy, Leadership, and Change from the University of Bristol, where she studied from 2014 to 2016. She also earned a BSc in Economics and Geography from University College London, completing her degree from 1988 to 1991. Her educational background equips her with a strong foundation in both qualitative and quantitative research methodologies, enabling her to analyze consumer behavior and derive customer insights effectively.
Background
Vanessa Hyland began her career in research at Research International, where she worked as a Senior Research Executive in London from 1994 to 1996. She then advanced to the role of Associate Director at the same organization in New York, serving from 1996 to 1998. Her experience in these positions laid the groundwork for her expertise in advertising, media, and broadcasting research, ultimately leading to her current role at Ofcom.
Achievements
Throughout her career, Vanessa Hyland has developed a demonstrated history of working in advertising, media, and broadcasting research. Her strategic insights and understanding of consumer behavior have significantly contributed to the field. At Ofcom, she has been instrumental in shaping research practices that inform regulatory decisions and enhance the broadcasting landscape.