Zoya Sheikh
About Zoya Sheikh
Zoya Sheikh is an Audience Analyst currently employed at Ofcom, where she has worked since 2018. She has a background in research, having previously held positions at Discovery Networks International and The Walt Disney Company.
Current Role at Ofcom
Zoya Sheikh has been serving as an Audience Analyst at Ofcom since 2018. In this role, she focuses on analyzing audience data and trends to inform regulatory decisions and improve media services. Her work contributes to understanding audience needs and preferences, which is essential for effective communication and policy-making in the media sector.
Previous Experience at Discovery Networks International
Prior to her current role, Zoya Sheikh worked as a Research Analyst at Discovery Networks International from 2016 to 2017. During her nine-month tenure, she engaged in research activities that supported programming and marketing strategies. Her experience in this position enhanced her analytical skills and understanding of audience dynamics within the broadcasting industry.
Internship at The Walt Disney Company
Zoya Sheikh completed a one-year internship as a Research Intern at The Walt Disney Company from 2014 to 2015 in Hammersmith, London. In this role, she assisted in various research projects that contributed to content development and audience engagement strategies. This experience provided her with valuable insights into the entertainment industry and audience research methodologies.
Educational Background
Zoya Sheikh has a strong educational foundation. She studied at Brunel University London, where she earned a BSc (Hons) in Mathematical and Management Studies with a 2.1 classification from 2012 to 2016. Prior to that, she completed her A Levels at Strodes College, focusing on Mathematics, Psychology, English, Economics, and Critical Thinking from 2010 to 2012. She also achieved notable academic success at The Matthew Arnold School, where she obtained 8 A*s and 5 As in her GCSEs.