Horacio Genolet
About Horacio Genolet
Horacio Genolet: Chief Executive Officer, Latin America
Horacio Genolet holds the position of Chief Executive Officer for Latin America at Ogilvy. His career at Ogilvy began in 1993 in Argentina, where he initially served as an Account Supervisor. Since then, he has steadily climbed the ranks within the company, taking on significant roles such as Account Group Director and Executive Vice President, before eventually being appointed CEO in August 2011. His leadership has been instrumental in the company's regional growth and strategic direction.
Horacio Genolet's Professional Background
Horacio Genolet's professional journey is marked by a series of key positions across different companies and roles. He began his career at Ogilvy in Argentina and later moved to the Telecom Group as an Advertising Manager. Genolet then transitioned to Carat, a media agency, serving as the Regional Director for Latin America. In 2004, he returned to Ogilvy in Mexico as VP of Client Services. His tenure saw him managing major accounts like American Express, Volvo, Coca-Cola, and Gillette. With various leadership roles at Ogilvy, Genolet's career highlights his ability to navigate complex markets and client relationships.
Horacio Genolet's Education and Expertise
Horacio Genolet has a strong educational foundation supporting his extensive professional experience. He holds a degree in Advertising from the Universidad del Salvador in Buenos Aires, equipping him with the foundational knowledge required for his career. Furthering his education, Genolet earned a Master's Degree in Integrated Communications from Bonn University in Germany, enhancing his expertise in strategic communication. His academic background complements his practical experience, allowing him to excel in diverse roles within the advertising and communications industry.
Achievements of Horacio Genolet
Throughout his career, Horacio Genolet has received several notable recognitions. From 2012 to 2017, he was consistently recognized as one of the 300 Most Influential Leaders of Mexico by Líderes Mexicanos magazine. Additionally, Merca2.0 named him one of the Top 100 Marketing and Advertising Leaders. His leadership extends beyond Ogilvy, as seen in his role as President of the Executive Board of the Mexican Association of Advertising Agencies in 2015. In 2016, he also served as President of the EFFIE Awards Council, a testament to his influence and standing within the industry.