Mick McCabe
About Mick McCabe
Mick McCabe's Role as Global Chief Strategy Officer
Mick McCabe serves as the Global Chief Strategy Officer at Publicis Groupe. In this position, he oversees strategic initiatives and guides the company's direction on a worldwide scale. He has held various leadership roles within the Group, including Global Chief Strategy Officer for Publicis Worldwide and Chief Strategy Officer roles for Le Truc, Publicis Creative USA, and Leo Burnett. His work focuses on creating impactful strategies that drive growth and innovation.
Brands Advised by Mick McCabe
During his career, Mick McCabe has provided strategic advice to a range of high-profile brands. His notable clients include Allstate, Bank of America, CVS, Heineken, Samsung, and Walmart. His expertise in strategy, creativity, and technology has helped these brands achieve significant market success. McCabe's guidance has been crucial in developing effective marketing campaigns and fostering brand growth.
Mick McCabe's Involvement in VR Fitness Platform Supernatural
Mick McCabe served as a strategic advisor and acting CMO for Supernatural, the world's largest VR fitness platform. His role involved overseeing the strategic direction and launch of the platform, leveraging his extensive experience in strategy and technology. Through his involvement, Supernatural was able to successfully enter the market and position itself as a leading platform in the VR fitness industry.
Recognition and Awards Received by Mick McCabe
Mick McCabe's work in strategy and creativity has received significant recognition in the industry. His achievements include accolades from prestigious awards such as Cannes and the Jay Chiat Awards. Notably, he has received two Grand Prix Effies, underscoring the impact and effectiveness of his strategic initiatives. These awards highlight McCabe's excellence in developing award-winning strategies and campaigns.
Mick McCabe's Strategy Leadership at Deutsch and Kirshenbaum Bond
Before his tenure at Publicis Groupe, Mick McCabe led strategy teams at Deutsch and Kirshenbaum Bond. In these roles, he was responsible for guiding the strategic direction for the agencies and their clients. McCabe's work involved extensive collaboration with notable brands, including Altoids, BMW, Nintendo, Ikea, and McDonald’s. His leadership contributed to the success and growth of these brands, emphasizing the importance of effective strategy in marketing and advertising.