Patou Nuytemans
About Patou Nuytemans
Patou Nuytemans: Chief Executive Officer, EMEA
Patou Nuytemans serves as the Chief Executive Officer for EMEA at Ogilvy. Her tenure with Ogilvy began in Belgium in 1993, marking a longstanding career with the company. She has since worked on three continents, contributing to a broad range of disciplines, categories, and clients. In her role, she has played a significant part in shaping Ogilvy’s global digital strategy, integrating the agency’s digital capabilities across its network.
Patou Nuytemans' Impact on Ogilvy's Digital Strategy
Patou Nuytemans has been instrumental in the transformation of Ogilvy into a digital-age agency group. She has overseen numerous digital transformation projects for notable brands, including British Airways, IBM, IKEA, Nespresso, Nestlé, Philips, Unilever, and Vodafone. Her strategic leadership has integrated digital capabilities across Ogilvy’s network, making it a modern marketing agency aligned with contemporary digital demands.
Leadership in the Middle East and North Africa Region
Patou Nuytemans served as the CEO of Ogilvy's Middle East and North Africa region for four years. During her tenure, she successfully grew Memac Ogilvy financially, operationally, and reputationally. She transformed the agency into an integrated, efficient, modern marketing powerhouse and oversaw the network roll-out of Social.Lab, a leading-edge social media performance business.
Career Beginnings and Global Experience
Patou Nuytemans began her career with Ogilvy in Belgium in 1993. With over two decades of experience, she has worked across three continents, focusing on a wide array of disciplines, categories, and clients. Her background has equipped her with a comprehensive understanding of global marketing dynamics, allowing her to lead significant digital and operational transformations within the agency.
Key Projects and Digital Transformations
Throughout her career, Patou Nuytemans has led various key digital transformation projects. She has worked with major brands such as British Airways, IBM, IKEA, Nespresso, Nestlé, Philips, Unilever, and Vodafone. These projects have cemented her reputation as a leader in digital strategy, fostering Ogilvy's emergence as a forward-thinking digital agency.