Epie Santos, Marketer, Chem Engr, MBA, Entrepreneur
About Epie Santos, Marketer, Chem Engr, MBA, Entrepreneur
Epie Santos is a Senior Brand Marketing Manager at Okada Manila, with a strong background in chemical engineering and marketing. He has received multiple accolades throughout his career, including a gold medal in Chemical Engineering and recognition for his contributions to significant sales achievements.
Work at Okada Manila
Epie Santos has been serving as the Senior Brand Marketing Manager at Okada Manila since 2019. In this role, he is responsible for overseeing brand marketing strategies and initiatives within the organization. His tenure at Okada Manila has spanned five years, during which he has contributed to enhancing the brand's presence in the competitive hospitality and entertainment industry in Manila.
Education and Expertise
Epie Santos graduated as a Gold Medalist in Chemical Engineering from Mapua Institute of Technology, where he completed his Bachelor of Science degree from 1990 to 1994. He furthered his education by obtaining an MBA from Olivarez College, which he completed in 2014. Additionally, he studied Marketing Management at De La Salle University - College of St. Benilde, earning various certificates in Brand Management, Market Research, and Strategic Marketing Management between 2013 and 2014.
Background
Epie Santos began his career as a Mathematics Instructor at Mapua Institute of Technology in 1998. He transitioned into brand management roles, starting with Avon as an Associate Brand Manager from 1999 to 2005. He then worked at Rustan Commercial Corporation as a Category Manager from 2005 to 2008, followed by Tupperware Brands from 2013 to 2018, where he was also a Category Manager for Fragrances. His diverse background includes significant experience in marketing and brand management across various sectors.
Achievements
Epie Santos achieved notable recognition in his field, including placing 7th in the Chemical Engineering board examinations in May 1995. He received Avon's Leadership Award in 2002 for contributing to a significant sales milestone of P 1 Billion in a month. His work at City Pharmacy Limited resulted in a 26% growth in private label and exclusive brands within a year. Additionally, he completed his MBA with a citation for the best feasibility study among his graduating class.
Professional Contributions
Epie Santos has made significant contributions to the pharmaceutical and retail sectors. He launched the Oncology-support division and the Women’s Health Care Division at New Marketlink Pharmaceutical Corporation. At Tupperware Brands, he developed the fragrance category, positioning it as a market challenger. His strategic initiatives have consistently driven growth and enhanced brand visibility in the markets he has served.