Lucas Ferreira De Souza
About Lucas Ferreira De Souza
Lucas Ferreira De Souza serves as the Head of Commercial Operations at Okra Solar in Porto, Portugal, where he manages significant media budgets and client relationships. With extensive experience in digital sales teams and a focus on Generative AI and Automation, he has held various leadership roles across multiple industries.
Work at Okra
Lucas Ferreira De Souza has been serving as the Head of Commercial Operations at Okra Solar since 2023. In this role, he oversees commercial strategies and operations within the company, focusing on optimizing performance and client engagement. His position is based in Porto, Portugal, where he has been instrumental in driving the company's commercial initiatives.
Education and Expertise
Lucas Ferreira De Souza holds a Bachelor’s degree in Graphic Design from Centro Universitário Senac, completed between 2000 and 2004. He furthered his education with a Master of Business Administration (M.B.A.) from IESE Business School, which he attended from 2011 to 2013. Additionally, he studied History at USP - Universidade de São Paulo from 2004 to 2010. His educational background supports his expertise in digital strategy, marketing operations, and leadership.
Background
Lucas Ferreira De Souza has a diverse professional background with extensive experience in commercial operations and digital marketing. He has worked in various roles across multiple industries, including financial services, automotive, fashion, and gaming. His career includes significant positions at companies like Claro Partners, Math Marketing, and Santander Brasil, where he developed skills in managing large media budgets and leading high-performing teams.
Achievements
Throughout his career, Lucas Ferreira De Souza has managed large media budgets and client bases, handling millions of euros and numerous clients. He has a strong leadership background, particularly in building effective digital sales teams and implementing marketing operations. His experience includes leading integrated marketing campaigns and developing data-driven capabilities, showcasing his impact in the marketing and commercial sectors.
Previous Work Experience
Prior to his current role at Okra Solar, Lucas Ferreira De Souza held several key positions. He worked as the Global Head of Paid Media, Martech, and CRM at Raketech from 2022 to 2024. He also served as Head of Digital Strategy at Math Marketing from 2017 to 2022 and held various roles at Santander Brasil, including Innovation Manager and Product Manager. His experience spans project management tools and marketing technologies, enhancing his operational effectiveness.